A Splash of Ink, involved in tattoo and piercing, launched this puzzling print advertisement campaign to expand its consumer base and strengthen its brand image. The campaign aims at boasting its efficient services in the mentioned field of tattoo and piercing. The campaign has attempted to take a light and humorous approach. However in its efforts, for doing so, it slightly drifted from being articulate about its services effectively. The advertisements are showing different kinds of tattoo and piercing designs on different body parts of models in order to demonstrate its quality of work and efficiency.
The presentation of the advertisements was a bit confusing with weak, long and drifting copy, which has somewhat adversely affected the campaign. The advertisement campaign has failed to focus the product benefit efficiently and consequently left people to make their own interpretations. However, the photography of the campaign seems to be the only saving grace. The campaign was created by WAA, Birmingham, UK.
Via Ads of the World
