Rain of fun? May not be fun for everybody. This ambient advertising rain has been developed by Torke Boutique Guerrilla Agency, Turkey, for Olmeca.
The aim of the effort was to promote the idea of using lemon and salt with tequila so that it tastes great. So, the agency created this artificial rain. It was raining lemon slices, well, fake lemon slices.
The slices also had an individual code to be entered online for a chance to win a backstage pass to meet the band Faithless.
Different, but littering.
Advertising Agency: Torke Boutique Guerrilla Agency, Turkey
