Well, in advertising, we need to say it in a very loud voice and sometimes in a bloody loud voice. That is exactly what this print campaign for Biblioteq shows through a bloody new found depiction of creativity.
The print campaign, developed by FoxP2, Cape Town, promotes the creative books through a somewhat new and slightly scary depiction of the impact provided by reading.
The ads show people who immediately get shot by the power of creativity, by the grace of reading creative books. Well, reading literally blows your brains out, and these blood stained ads are just a representation of the benefits of reading.
The copy reads- feel inspired.
CREDITS
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Andrew Whitehouse
Creative Director: Justin Gomes
Art Director: Peter Walker
Producer: Kirsten Clarence
Photographer: Bruno Bossi
Credits: I believe in advertising
