We do not know whether this ambient work will help the orangutans. But this ambient message in the middle of the road will definitely attract the attention of the people.
This ambient work for National Parks Foundation in Indonesia has been developed by Y&R Jakarta. One noticeable aspect about this advertising initiative is that it makes clever use of the abandoned structure in the middle of the road.
Well, that is about the smart use of space. Now, let us think about Orangutans.
CREDITS
Advertising Agency: Y&R, Jakarta, Indonesia
Executive Creative Director: Sachin Ambekar
Associate Creative Director / Copywriter: Ahmad Fariz
Art Director: Rizki Darmawan
Photographer: Studio 13
Via: Ads of the world
