Well, about the headline. You can interpret it as you like. If you consider that it means that the message is conveyed through comical art-direction, its ok. Or if you consider the headline has just a syntax error, and leave it. Otherwise you can think that it is âcomicallyâ conveyed. Just analyze these ads for yourself and you can take it either way.
This print campaign for Minto fresh from Draft FCB + Ulka is trying to convey the message through comic art-direction. Indeed, light-natured brands (not an official term. It means brands that need not be presented in a light, humorous way in advertising. Like chocolates, condoms and soft drinks. It is just a general perception)
Anyway this print campaign tries to convey the message that Minto fresh âkills bad breathâ.
CREDITS
Advertising Agency: Draft FCB + Ulka, India
Creative Directors: Indira Das, Subbu
Art Director: Rajesh Sutar
Copywriter: Sundar Sharma
Illustrator: Rajesh Sutar
Photographer: Rohit Poojari
Via: Ads of the world
