Problem of obesity does not seem to be restricted to humans only as through this ad it seems even dogs are facing this acute problem as well. Certainly, the idea is so brilliant that if dogs could understand the advertisement they would not have lost time to switchover to Pedigree dog food. The advertisement promoting light dog food for overweight dogs has depicted the perils of overweight dogs, which is truly hilarious.
The ad has been created by TBWA, Paris. The art direction of the ad is a class in itself, which is rarely visible these days. The ad carries a strap line that reads as ‘perhaps its time to turn to pedigree light dog food’. Moreover, the presentation of the idea is so nice and lucid that it actually needs no copy.
Via I Believe In Adv