Advertising Guide

A hysterically amusing ad for Pedigree Light Dog Food

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Problem of obesity does not seem to be restricted to humans only as through this ad it seems even dogs are facing this acute problem as well. Certainly, the idea is so brilliant that if dogs could understand the advertisement they would not have lost time to switchover to Pedigree dog food. The advertisement promoting light dog food for overweight dogs has depicted the perils of overweight dogs, which is truly hilarious.

The ad has been created by TBWA, Paris. The art direction of the ad is a class in itself, which is rarely visible these days. The ad carries a strap line that reads as ‘perhaps its time to turn to pedigree light dog food’. Moreover, the presentation of the idea is so nice and lucid that it actually needs no copy.

Via I Believe In Adv

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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