When there are numerous ambient works out there, you need a fresh and highly noticeable approach to make sure that your product gets noticed. That is exactly what Tibits, a large vegetarian restaurant chain in Switzerland, has done through this ambient work.
Tibitsâ work creatively denotes the freshness it offers to the consumers. The concept was developed at Wirz/BBDO, Switzerland. They produced big forks and fixed them to the trees near the parks and major shopping areas all over Switzerland. This unusually fresh approach caught the gazes from the curious viewers.
Thus, Tibits could express their message that they are offering fresh and quality food in their restaurant.
