Well, a dog is a faithful servant, and leaving your dog alone in the home may prompt him to do some embarrassing things. This advertising effort from SPCA, the dogs adoption centre, tries to tempt people to adopt dogs.
This cheeky effort, developed by Grey, Kuala Lumpur, made some innovative boards, spoofing âbeware of dogsâ warning. When an immediate situation of theft happens, the only way to defend is with objects that are near to us. So, ââbeware of broomââ beware of sandalsââ boards were placed in front of the gates. The boards also contain the web address of SPCA and the inherent message of this effort is that a dog is a better companion, when it comes to protection.
The copy reads- Nothing protects your home like a dog. A loyal companion is waiting. Adopt one
CREDITS
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: Phoecus Lee, David Sin
Copywriters: Charlene Ong, Collin Yeoh
