Australia is all set to scare off potential asylum seekers with a new campaign. The government has sought the help of Saatchi and Saatchi, to spread the message to refugees from Sri Lanka that coming to Australia illegally is dangerous.
The campaign is centred on Sri lanka mainly because there are a lot of dispossessed people as a result of Civil war in northern Sri Lanka. The Australian government believes that there is a wide notion among Sri Lankan people that it easy to illegally enter into Australia. The campaign will try to change this notion and warn that the potential refugees will not be welcomed in Australia.
The campaign mainly intends to convey the message through street dramas. Besides, pamphlets will also be distributed through catholic churches.
Via: NINE MSN