We have seen many campaigns against domestic violence. In all those
advertising initiatives, women or children were presented as the victims of domestic violence. However, in this new campaign, there is a queer change.
A new campaign has been launched in UK in support of men who are victims of domestic violence.
The print campaign, developed by the National Centre for Domestic Violence, focuses on the embarrassment experienced by men who often feel too ashamed to report the abuse they have suffered.
The campaign, created by JWT London, features the image of an emasculated man who have no genitalia. the copy reads- We know how it feels to be a victim of male domestic violence
The centre also offers a helping hand to the abused men and encourages them to visit its website if they need help.
Via: Brand Republic
