We live in a world where the social status is pretty much determined by the social media activities among other things. So it is a must for all to master the art of creating a social media profile that gathers interest and praise alike.
Social media marketing is a huge sphere. But, in this article, our focus will strictly be on the betterment of the Instagram stories which is among the most regular activities an Instagram user indulges in. It is thus important for the Instagram story to be good and of some solid substance as much of the goodness will translate into how you can build audience and gather more followers.
Some ways to make your Instagram stories appealing
The quality of photo or video:
Instagram stories stay on for a few seconds only. In such a situation the first impression is often the ultimate impression. There is thus no scope for a compromise on the quality of the photos you post or the videos you put up. Try to use simple editing to make them picture perfect. Mute the awkward sounds in the videos. Make sure that the photos that you have put up are in focus and not hazy or blurred by any means. Instagram stories are not supposed to be very formal and so there is a scope for you to put up some of the more natural pictures here.
Do not write long texts:If you are attempting some content marketing, one of the first and foremost things is to entertain the audience. A long text makes it difficult to read the text background and is also not going to be read by many viewers. So such Instagram stories are of little use. Instead write very little and yet make the most of your words. Words indeed are powerful things to have at your disposal and the text background boosts your stories like few others.
Have a context included in the story:
Some Instagram stories seem to pop out of nowhere. They have no context whatsoever and only cause confusion for the viewer. While we do not recommend that you write huge texts to provide that context you surely can make good use of the stickers which are available to the top right corner of the photo editing screen. It will help the viewer know what your stories are all about. With this you can add a few words with the type screen and together they will make for a nice context to hold onto.
Make it unique and interesting:Like we already said the Instagram stories are more personal in nature and explore a casual and personal side of your life. There are thus enough opportunities for you to make them interesting for the viewers. You can make use of the boomerang videos and voice over if you want to build audience. Another easy way out can be using of the focus filter to stress on the object you want to show. Playing some videos in rewind too can be entertaining to view and make your profile a more popular destination.
Use the GIFs stickers emojis:
They add more context and dimension to your stories and are thus an useful addition when you make a story on Instagram. There are too many of these to choose from and you would literally be spoilt for choice.
Ask questions:For this, you can use the poll sticker or the slider sticker and put in your question. While the poll sticker would mean that you would have your answer in the exact binary opposite, the slider allows more balance of views. Once the Instagram stories are interactive they will engage a large number of viewers who would be eager to interact with you by answering these questions. Just make sure that the questions are interesting enough.
Build a community:
One of the drawbacks of the Instagram stories are the lack of direct comments on them that others can see. Thus to build an effective community you can try posting a screenshot with the results of the poll conducted by you. However, just be sure in this regard that an individual’s privacy is respected and that you tag them only after you have the permission to do so. This way you will build audience more effectively than before and people will also get to see the impacts of the polls you conduct.
Branch out when you feel the need:It is a misconception that you cannot promote your other social media accounts in the Instagram account. In fact this is how many successful Instagrammers gain more followers. The key is to give the links in the bio unless of course you have more than ten thousand followers, because then you will be permitted to use a link directly. So whenever you feel like promoting yourself or even some brand which struck a deal with you, feel free to do so in your stories. The link should be provided in the bio like we said unless your followers are more than 10000 in number.
Use the live filters wisely:
These are capable of capturing videos which will show your face as being funnily distorted. Such videos are pretty popular on Instagram. Since they are so short you can put them up as your stories any time you want. The wise usage of your filters can be a great way to stock up on more followers.
Now that you are well acquainted with the tips to better the Instagram stories, it is time to put these to use. In today’s times of content marketing these tips will help you set your profile apart from the others. Social media activity will show in your increased popularity and followers and you will discover a new you with a lot more confidence. We wish you luck in your endeavors.