83% RSS users DON’T know they are using it. Reports Nielsen// Net Ratings What a lack of branding can do…an idle example here…you are listening to it…you don’t know its Radio City…u are watching a TV show, u don’t know its Leno (quite impossible it seems, yes it is, but Radio City did experience such identity crisis years back)
Its amazing all of them actually using it but don’t knweo they are using it. Unblievable, a true case study example, but the question remains, do we have a RSS body to actually ‘brand’ RSS…don’t knew…quite misty the matter is…but the concerned people are worried…the biggest names from publishing are indeed uncomfortable…they plan to leverage technorati in their edirotial…imagine the possibilities (oops, its copywriting bug again)
Stat and Analysis at Zdnet
