Mitsubishi to celebrate its ’25 years in America’ theme has launched a multi media advertising campaign which will support the latest launch from the car major, 2007 Eclipse Spyder. Mitubishi’s trusted friend for years, BBDO has created the television and print campaign and has decided to remain intact the ‘Driven to Thrill’ campaign for the Spyder ad.
The 30 second spot commercial is called, ‘Song’ and is shot extensively in one South Californian old airport.
The commercial will air on popular cable networks like A&E, MSNBC, Comedy Central, History, VH1, E!, Animal Planet, Spike, Weather Channel and BRAVO.
Organic has designed the online promotional stuff. TV starts off from April, 19.
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