The fun filled 1LifeDirect insurance ad will tell you, you don’t need middleman in every spectrum of life. In the ad a man and a woman in bed are shown sleeping with a suited, bespectacled within them.
Upstream Advertising has created the ad and to infuse highest dose of humor it has brought in the comedy king, Bevan Cullinan.
Cullinan, a true professional, didn’t want to spend a lot of time for the bed scenes doing retakes. He didn’t want to leave anything for the editing table, done it with one shot. And the result is amazing. The visual comes strongly. The message is been put across right.
