Social Media Guide

10 Tips to enhance your advertisement on social networking site


Gone are those days when advertisements remained restricted to print and electronic media. Now, social networking sites serve as powerful engines in showcasing your products and services to the world. Although we guess the social network freaks are not oblivious of this fact at all, the twist in the tale is that very few of them actually have the business brain to click it with a single ad! So, does that mean you need to have a professional skill on this? It is absolutely unnecessary as some handy tips will help you in making your mark on the social networking sites with your advertisement. Take a look at the magic tips we have compiled here for you and get noticed on your favorite social network.

1. Maximum image size clicks

Most of you overlook the fact that images are as important as the scribbles you make for your advertisement on social network. Images are actually the first thing that gets eyes glued on to your ad page. So, expert’s tip on this is that you must be generous enough to utilize the maximum dimension available on the social network for uploading pictures. The resolution of your image must be perfect so that it is not distorted or blurred and the first hand impression of the viewers on it is overwhelming. You can add further professional touch to it by incorporating one or two marketing tag lines of your brand.

2. Get your own URL

It is best to go for your own URL on these social networks. They are superior versions of a business page on these networks and work as your own blog. Therefore, unless you apply for your own URL you are always at the fear that your space might be the property of someone else in no time and your effort will go in vain. Creating your own URL needs some regulations that are to be followed when advertising on any social network. Get knowledge on this aspect and apply for your own URL.

3. Segregate personal page from business page

Some of you have a very faulty habit of amalgamating personal page with business page on the social networking sites. This is simply erroneous! How can you expect your school buddy or your spouse to give you business? Let us be clear. Personal pages are meant for people, who are associated with your life, be it schooling, academic sphere, friends of family members. You can rarely expect them to turn up as potential clients if you are a really big entrepreneur. So, create a business page that will grab attention of the business clan.

4. Get idea on the payments and cost incurred

All said and done, everything will go in vain unless you know whether you have to pay a premium price for getting your advertisement noticed on a social network. Some of the popular social networks ask you for some payment against each of the clicks your advertisement gets, while some demand the same as per the number of views generated. Some social networks arrange for both the systems. Hence, get sound idea on this so that your business page remains active.

5. Landing page is very crucial

You must pay equal attention towards the designing and the content of the landing page. This is the primary engine that will create the first hand impression on your product and service. Do note here that the headline and text of the landing page must harmonize with the one present in your brand image.

6. Design your ad skillfully

The most important thing that you need to take into account while creating your own business page is that the design of the ad must be just, concise and detailed enough to hit the bull’s eye. You must be careful to realize that time is precious. Hence, nobody has the time or inclination to spend hours in screwing his brain on your ad! So, make it attractive enough to generate more and more views and informative enough to generate potential buyers.

7. Go viral

Now, this is perhaps the most efficient way to attract attention to your business page. But what is the measure? The measure is to go viral! Go on creating News Feeds everyday and look out for options where people have the opportunity to post comments freely and you can reply them back too with logic. This will be like a viral infection and one interactive comment will attract another viewer.

8. Analyze your ideal marketplace

You can always consider that social networking sites are superior species that also assist you in analyzing your potential site for marketing and the rate of competition you might face there. Are you clueless on how is it possible? Do you feel dazed whether social networks provide marketing executives as well? Let us tell you that some social networks provide popular site based applications and social applications such as Foursquare and Gowalla. These work in collaboration with smart phones like iPhone, Galaxy, Blackberry, etc. They will guide you about the business avenues in a particular site.

9. Save time on posts

In order to keep your business page interactive, you need to cater to each of the queries or posts of the viewers. But, you will run short of life as you have lots of other things to do as well such as maintaining the page, creating news feeds, etc. So, we will suggest you to shorten the time you take for posting your return comments. There are numerous options available for this, let us give you an example. In case of Facebook, import all the blog posts to your Facebook business page as Facebook Notes and save time!

10. Go through the already present ad campaigns

The golden rule that you gain a lot from experiences, applies here as well. So, on social networking sites gaining experiences will be just a few clicks away. Simply go through the already present ad campaigns and make a SWOT (Strength Weakness Opportunity Threat) analysis. This way you are putting yourself in the shoes of the potential viewers. Hence, when you design your own page it is expected to be full proof.

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

Related Articles

Back to top button