Designing print ads involves a lot of thought, imagination and planning. The ad has to be eye-catching to capture the readerâs interest, and then convey the message of the brand in a creative design. It is not enough for fashion print ads to feature stylish clothing to sell the product. Readers want to be entertained. They want to perceive a distinct value in the fashion ad that separates one fashion brand from the next. Each of the chosen top ten fashion ads are regarded as a clever depiction of the brandâs best attributes as well as the best showcase of the designers talent.
Lanvin Fall/Winter 2011/2012 Campaign
The campaign had two bewitching models, Raquel Zimmermann and Karen Elson caught in the motions of dancing while showing off the elegant designs of Alber Elbaz. Photographer Steven Meisel photographed the girls as they did hair flips and grooved gracefully to Pitbullâs âI know You Want Me â. The background, a classy decorated apartment room, adds to the ambience of refined taste.
The girls look amazingly sophisticated, but also appear as if they are having fun. Readers are in awe of the modelâs beauty, accentuated by Lanvinâs luxurious dresses. Fashionable accessories heighten their stylish appeal. The idea that they are dancing lends personality to these beautiful women. The ad exudes a blend of class and fun.
Roberto Cavalli Fall/Winter 2011/2012 Campaign
Three wonderfully talented models, Natasha Poly, Mariacarla Boscono and Karen Elson flaunted an eye-popping forest nymph style in this fashion ad. Shot by famous photographer duo, Mert & Marcus, the print ad sends a jolt down the viewerâs spine with the depth of its creativity.
These three models with an individual look (blond, brunette and redhead) represent the main elements, Earth, Wind & Fire. Each expresses stimulating feelings; wildness, sensuality and sweetness. Heavy makeup, smoky eyes and deep scarlet lips enrich their masquerade in the labelâs lively gypsy collection.
A setting of vibrant colors radiates magic upon which these models shine. Though there is a vivid mix of color, the predominant one is red. According to the designer, the woodland setting extensively detailed with flowers, trees and scattered leaves created the mysterious and enchanted atmosphere, an impression of the Fall season, to best showcase the clothes. The illustration is suggestive of the typical exotic baroque style commonly associated with the Italian fashion house.
Herve Leger Spring 2011 Campaign
Beautiful model Olga Sherer is a vision of porcelain beauty immersed in the contrast of color and dark. Innovative photographer Camilla Akrans interweaves floral design and a classic ambience around the clothes. It works splendidly to compliment the new Herve Leger line. The antique French romantic aspect, specifically the ornate shapes, shift focus to the dressâs intricate structure and soft neutral colors. The charming dresses are inspired by the brandâs iconic bandage design, but make their own statement of sophistication withallusions of femininity because of the method of illumination.
Donna Karan Resort 2012 Campaign
A slinky red dress and crimson lips recreates Karlie Klossâ image into a sexy temptress with moves of a feline. She is fiery in the resort 2012 campaign as the brand face, stealing attention for the curve hugging dress stylized with a plunging neckline and sheer cut-out panels. Three different model phases merging in one space physically highlights the range of seductive allure of the clothing line.
Hermès Spring Spring/Summer 2011 Campaign
Incredibly striking was Hermès 2011 ad campaign that set itself apart from other brands and ads. The theme was âWhen Tools Meet Inspirationâ and was actualized by the arty effects of photography. Photographer Nick Knight crafts a dynamic and provocative photo shoot by manipulating shadows. The model Jacquelyn Jablonskiâs svelte silhouette is treated with a cool overexposure effect to enhance the energetic color and motion blur for a creative edge. The crux of the ad is defined by the addition of the pictures of clothing tools like scissors. The model donned the labelâs western inspired clothing line for the shoot..
Louis Vuitton Fall/Winter 2011-2012 Campaign
The labelâs creative head Marc Jacobs worked in collaboration with world-renowned fashion photographer Stephen Meisel to direct a classic story, touched with modern overtones, of cultured, sophisticated women decked stylishly and propped in lustrous vintage cars. Pedigree dogs accompanied the trendy accessories to reinforce its refined eminence. The rich textures of Louis Vuittonâs Fall/Winter 2011-2012 collection are blindingly luxurious against the tasteful arrangement of opulence. Though flirtatious, the rich details illustrate the savoir-faire characteristic of Louis Vuitton.
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The Chanel Pre-Fall 2011 campaign
The luxury of the Byzantine era was invoked in this spectacular ad that saw model Alejandra Alonsa transformed into a princess. Expertly photographed by Karl Lagerfeld, the ad remains true to Chanelâs signature of being classically minimalistic, but illuminated the elaborate richness magnifying her beauty. Adorned in the finest pieces from the Chanel Pre-Fall 2011 collection, shimmering brocades in jewel-tones and gem-encrusted jewelry vitalize the empress inspiration. The makeup was understated to allow her fashion to gleam except for the vivid garnet stripe across the eye crease for an Egyptian princessâs mystique.
The ad is magnificent with its subtle hints at edginess, and the warm light upon the young womanâs face emphasizes her regal splendor.
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Mulberry Spring Summer 2012 Campaign
Another Mulberry campaign in line with the brandâs defining attributes; beautiful composition and imaginative scenery harmonized by whimsical strokes. Creative director Emma Hill relives fond memories of childhood beach trips with two models Frida Gustavsson and Lindsey Wixson on Englandâs Brighton Beach.
Photographer Tim Walker shot the models as they danced and conveyed exuberance around the oversized ice cream cones and other quirky multi-colored décor. Their natural, simple beauty in perfect cohesion. The electric mix of colors and candy delights in the relaxing beach scene illustrates the high spirits of spring.
The sprightly campaign is fitting of Mulberry image and complements the 2012 trend of pastel sportswear and layered nude.
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Gucci Autumn/Winter 2011 Campaign
Gucciâs brilliant campaign was possible with the practiced skill of Mert Alas & Marcus Piggott. They exercised the dimensions of shadow and concentrated light with equilibrium of color to illuminate the best aspects of the collection. In addition to intensifying the psychedelic, divine sense occupying the room. Model Abbey Lee is mesmerizing in the campaign: brandishing crimson lips, perfect golden hair and a come-hither expression. She sells a smooth and glamorous image with the high gloss styling Gucci is capable of.
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Alexander McQueen fall 2011 ad campaign
Primped in designer Sarah Burtonâs intricate white finale dress, model Raquel Zimmermann struts rather stiffly across a rugged terrain. Behind her is dramatic explosive feeling of hope and loss in the merge of glowing light and dark swirling clouds. Zimmermann emanates the dramatic flair and artistic obscurity of McQueenâs fall campaign. The ad is very effective and forceful in its intentions. Heavy styling and extreme contrasting colors do not eclipse the beautiful new collection. Just creates a mood around the design.
