One of the main ways to make online marketing work is to know how to handle SEO in highly competitive niches. Most search engines out there usually contain information related to niches that are competitive and popular. And while the Hummingbird overall by Google in 2013 managed to clamp down on all unfair SEO techniques, there are a few so called “white hat SEO techniques” that are still considered beneficial for businesses that wish to increase their page rank on search engines.