The month of the elections is here. Finally, the Indian citizens will choose which political party gets to serve them – or will they? Every year, just before the Indian elections, the two major political parties – The BJP and the Congress – launch various digital propagandas to influence or improve their vote bank. Their memorable takia-kalams in the Indian election advertising campaigns become popular to the extent of being on every child’s tongue. Playing repeatedly on the television screens, these propaganda techniques are so unique and so smartly manufactured that the common man starts to recite them like a puppet even in his dreams – or worse – nightmares. In light of this, here’s a quick look at the numerous Indian election advertising campaigns that the mainstream political parties have used to reach their target voters – and did they work? Read more