There can be nothing better than free marketing, which can be a great asset to someone starting a business afresh or is operating the business on a limited capital. It can also be captivating for those who do not like spending on marketing campaigns, yet seek profitable returns from their business venture. We shall see some marketing ideas in this aspect, which can help you in growing your business via free marketing approach.
- Cooperation and Networking
Too often, business ventures neglect the strength of a fellow business entity. These can be an essential source of deriving marketing gains for free. Best and simplest example would be of those businesses which operate on the supply chain of your own business. For example, you can get in touch with your distributors and ask them to let the customers know regarding your product, if any of them ask regarding the presence of service provided by your business. Another aspect would be to get in touch with fellow businesses, wherein you can network with the employees and managers while making sure the reach of your business is increased.
This can be achieved in the simplest manner by providing them with the details of your product and also a sample in some instances in order to build the trust. If they like your service, surely enough the referrals will be directed from their side. Another method could be to ask a business venture to share our pamphlet while you share their flyer in your business premises.
- Social Media
Exploiting the social media for free marketing is arguably the most effective as well as promising form of all the methods listed here. You can take the approach of Emails or using sites like Facebook or Twitter for keeping your customers updated on your activity.
Many businesses have practically done well by investing close to nothing in advertising, merely by using the power of social media. However, as the competition in this sphere of marketing is increasing, the switching power of the customers is proportionately increasing as well. Care should be taken to ensure that the content being posted is of significant help to the audience as this will ensure that you get the attention of your target market.
One thing to remember while undertaking these approaches is to remember that pleasing your target audience is the key in free marketing approach. This will largely determine the success or the failure of your implemented campaign.