Ever since Joel Kurtzman first coined the term “thought leadership,” it has been used to refer different meanings. While some think thought leaders to be a specialized businessperson in a particular field with innovative ideas and talent of bringing them into reality, others believe it to be the process of building a relationship with customers by offering them valuable services that make you stand out, different from what others do. This just does not mean only to sell your product but to sell it the beast way. Read more