Food is not just our necessity but it is also our weakness. The food industry tycoons are well aware of it and use our weakness against us. We often hear that packaged and processed foods are not good for health but when a company claims to sell low calorie cookies or fat free, baked potato chips, you can hardly stop yourself from buying those goodies. The new marketing technique used by the giants of food industry is to make you believe that whatever they are selling is both tasty and healthy. More than often such claims are baseless. You must be able to discern between their marketing tactics and the truth. In this article you will find out some of the surprising truths about the marketing ploys of the food industry.