Integrated Healthcare Marketing Consultancy

Integrated Marketing combines all aspects of the concept, such as advertising, sales promotion, public relations, and direct marketing, to work together as a unified force. This ensures consistency of the message through the use of complementary media.

Dr Prem   utilises various channels of communication for its marketing strategies. These range from online marketing channels, such as Search Engine Optimisation and pay-per-click, Internet to offline marketing channels, such as public relations, industry relations, billboard, radio and television.

The Integrated Marketing communications approach is becoming increasingly important because of a rapidly changing environment with respect to consumers, technology and media.

Various developments in the advertising and media industry have caused marketers as well as ad agencies and other promotional facilitators to make a move towards Integrated Marketing. These include a shift from:

  • Media advertising to multiple forms of communication.
  • Mass media to more specialised (niche) media, which is focused on specific target audiences.
  • A manufacturer-dominated market to a retailer-dominated and consumer-controlled market.
  • General-focus advertising and marketing to data-based marketing.
  • Low agency accountability to greater agency accountability, particularly in advertising.
  • Traditional compensation to performance-based compensation (increased sales or benefits to the company).

Dr Prem specializes in the following fields of Integrated Marketing:

•    Advertising

•    Brands

•    Business-to-Business Marketing

•    Change

•    Communication and Promotion

•    Companies

•    Competitive Advantage

•    Competitors

•    Consultants

•    Corporate Branding

•    Creativity

•    Customer Needs

•    Customer Orientation

•    Customer Relationship

•    Management (CRM)

•    Customers

•    Customer Satisfaction

•    Database Marketing

•    Design

•    Differentiation

•    Direct Mail

•    Distribution and Channels

•    Employees

•    Entrepreneurship

•    Experiential Marketing

•    Financial Marketing

•    Focusing and Niching

•    Forecasting and the Future

•    Goals and Objectives

•    Growth Strategies

•    Image and Emotional Marketing

•    Implementation and Control

•    Information and Analytics

•    Innovation Marketing

•    International Marketing

•    Internet and E-Business

•    Leadership

•    Loyalty

•    Marketing Assets and Resources

•    Marketing Department Interfaces

•    Marketing Ethics

•    Marketing Mix

•    Marketing Plans

•    Marketing Research

•    Marketing Roles and Skills

•    Markets

•    Market Place

•    Media

•    Mission

•    New Product Development

•    Opportunity

•    Organization

•    Outsourcing

•    Performance Measurement

•    Positioning

•    Price

•    Products

•    Profits

•    Public Relations

•    Quality

•    Recession Marketing

•    Relationship Marketing

•    Retailers and Vendors

•    Sales Force

•    Sales Promotion

•    Segmentation

•    Selling

•    Service

•    Social Media & Marketing

•    Sponsorship

•    Strategy

•    Success and Failure

•    Suppliers

•    Target Markets

•    Technology

•    Telemarketing and Call Centres

•    Trends in Marketing Thinking and Practice

•    Value

•    Word of Mouth

•    Video Marketing