{"id":995,"date":"2010-06-27T12:24:44","date_gmt":"2010-06-27T12:24:44","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=995"},"modified":"2010-06-27T12:24:44","modified_gmt":"2010-06-27T12:24:44","slug":"clever-but-missing-the-point","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/clever-but-missing-the-point","title":{"rendered":"Clever, but missing the point?"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"sete<\/p>\n

Coming back to our usual question. What is the primary aim of advertising? Well, it is definitely to sell products or services, or, at a higher level to enhance the brand image. But, just see whether this campaign for Leguas Boots justify this concept.<\/p>\n

No, I am not saying that this campaign is something which falls to a group of those below average ads. Indeed these ads are meticulously presented with a somewhat beautiful subtlety. But, the emphasis, amid this beauty, drifts back from the product benefits.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Talent, S\u00c3\u00a3o Paulo, Brazil<\/p>\n

Executive Creative Director:<\/strong> Jo\u00c3\u00a3o Livi<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Creative Director: <\/strong>Jo\u00c3\u00a3o Livi\/Leo Macias<\/p>\n

Copywriter:<\/strong> Antonio Nogueira<\/p>\n

Advertiser\u00e2\u0080\u0099s Supervisor:<\/strong> Eduardo Sabanai<\/p>\n

Account Manager:<\/strong> Gabriela Aun<\/p>\n

Account Supervisor: <\/strong>Rog\u00c3\u00a9rio Dezembro<\/p>\n

Art Buyer:<\/strong> Mario Coelho<\/p>\n

Art Director: <\/strong>F\u00c3\u00a1bio Rodrigues<\/p>\n

Illustrator:<\/strong> Pedro Junior\/Boreal<\/p>\n

Photographer: <\/strong>Eduardo Rodrigues<\/p>\n

\"sete<\/p>\n

\"sete \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Coming back to our usual question. What is the primary aim of advertising? Well, it is definitely to sell products or services, or, at a higher level to enhance the brand image. But, just see whether this campaign for Leguas Boots justify this…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-995","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=995"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/995\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}