{"id":951,"date":"2010-07-03T09:29:42","date_gmt":"2010-07-03T09:29:42","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=951"},"modified":"2020-07-30T13:57:53","modified_gmt":"2020-07-30T13:57:53","slug":"drunken-babies-promote-chocolates","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/drunken-babies-promote-chocolates","title":{"rendered":"\u2018Drunken babies\u2019 promote chocolates"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"lunivers<\/p>\n

We can confidently say that there is no better way to promote a chocolate with whisky range than this approach adopted in this campaign. The campaign, developed by Dentsu Latin America, promotes the chocolate from L\u00e2\u0080\u0099Univers de Chocolat, manufacturers and importers of French chocolate in Sao Paulo, Brazil. Drunken toddlers are the ‘protagonists’.<\/p>\n

The print campaign features images of toddlers who appear to be in a drunken condition. Peppered with cuteness and little whiff of fun, the campaign, interestingly conveys the message.<\/p>\n

The \u00e2\u0080\u009cFunny Baby\u00e2\u0080\u009d campaign won a Gold Outdoor Lion at Cannes International Advertising Festival 2010.<\/p>\n

CREDITS<\/p>\n

Advertising agency: <\/strong> Dentsu Latin America, S\u00c3\u00a3o Paulo<\/p>\n

Executive creative directors:<\/strong> Felipe Cama\/Alexandre Lucas<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Art director:<\/strong> Adriano Alarcon<\/p>\n

Advertiser\u00e2\u0080\u0099s supervisor:<\/strong> Nicolas Galland<\/p>\n

Planner:<\/strong> Flavia Faust<\/p>\n

Account managers:<\/strong> Fabio Britto and Tiago Lara<\/p>\n

Producer: <\/strong> Ricardo Lopez<\/p>\n

Art buyer:<\/strong> Ana Luiza Rodrigues<\/p>\n

Photography: <\/strong> Rogerio Miranda and Cadu Maya.<\/p>\n

Via: Inspiration room <\/p>\n

\"lunivers<\/p>\n

\"lunivers<\/p>\n

\"lunivers \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

We can confidently say that there is no better way to promote a chocolate with whisky range than this approach adopted in this campaign. The campaign, developed by Dentsu Latin America, promotes the chocolate from L\u00e2\u0080\u0099Univers de Chocolat,…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-951","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=951"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/951\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}