{"id":947,"date":"2010-07-03T10:11:42","date_gmt":"2010-07-03T10:11:42","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=947"},"modified":"2020-05-15T07:09:11","modified_gmt":"2020-05-15T07:09:11","slug":"levis-ready-to-work","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/levis-ready-to-work","title":{"rendered":"Levis: Ready to Work"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"levi<\/p>\n

Levis, which still clings to its \u00e2\u0080\u0098Go forth\u00e2\u0080\u0099 cry, is set to release a more authentic and clever campaign which reflects the new social scenario and endeavors of the American workers. The campaign stresses on the revitalization of the new generation of the real workers.<\/p>\n

The muse for Levi\u00e2\u0080\u0099s new campaign is Braddock, a town embodying the demise of the blue collar base that is taking radical steps to reverse its decay<\/em>, says the press release. Levi\u00e2\u0080\u0099s brand is funding the refurbishment of Braddock\u00e2\u0080\u0099s community center, a focal point of the town and their youth-based programming.<\/p>\n

Shot on location in Braddock, the campaign features a dozen residents of diverse backgrounds dressed in Levi\u00e2\u0080\u0099s Work Wear Collection for fall.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Wieden+Kennedy, Portland, USA<\/p>\n

Executive Creative Directors: <\/strong>Mark FItzloff \/ Susan Hoffman<\/p>\n

Creative Director: <\/strong>Tyler Whisnand, Danielle Flagg, Don Shelford<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Copywriter:<\/strong> Nathan Goldberg, Antony Goldstein<\/p>\n

Art Director:<\/strong> Julia Blackburn, Mike Giepert<\/p>\n

Typographer + Typeface:<\/strong> Steve Denekas<\/p>\n

Studio Artists:<\/strong> Lis Moran, Steve Denekas, Christina Piluso, Ken Berg, Karen Koch<\/p>\n

Account Team: <\/strong>Andrew Schafer, Tamera Geddes, Jessie Young<\/p>\n

Project Manager:<\/strong> Jane Monaghan<\/p>\n

Art Buyer: <\/strong>Natalie Flemming<\/p>\n

Photographer:<\/strong> Melodie McDaniel<\/p>\n

Re-toucher:<\/strong> Kyle Pero, Amy Corcoran<\/p>\n

Via: I believe in advertising <\/p>\n

\"levi<\/p>\n

\"levi<\/p>\n

\"levi<\/p>\n

\"levi \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Levis, which still clings to its \u00e2\u0080\u0098Go forth\u00e2\u0080\u0099 cry, is set to release a more authentic and clever campaign which reflects the new social scenario and endeavors of the American workers. The campaign stresses on the revitalization of the new…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-947","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=947"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/947\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}