{"id":926,"date":"2010-07-08T14:11:50","date_gmt":"2010-07-08T14:11:50","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=926"},"modified":"2010-07-08T14:11:50","modified_gmt":"2010-07-08T14:11:50","slug":"message-creatively-conveyed","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/message-creatively-conveyed","title":{"rendered":"Message, creatively conveyed"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"kitkat<\/p>\n

We have seen many advertising initiatives banking on the world cup football fever. Lynx did it<\/a> Virgin Atlantic did it<\/a> and Green Peace also did it<\/a>. And, surpassing all of them, KitKat comes up with this clever ad.<\/p>\n

The ad shows a broken Vuvuzela<\/a> and the copy reads- Have a break, Have a Kit Kat.<\/em><\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The ad, developed by JWT Brussels, Belgium, not only conveys the message in a clear way, it amuses the people in an intelligent, entertaining way.<\/p>\n

CREDITS<\/p>\n


\nAdvertising Agency:<\/strong> JWT Brussels, Belgium<\/p>\n

Creative Director: <\/strong>Jean-Luc Walraff<\/p>\n

Art Director: <\/strong>C\u00c3\u00a9dric Minot<\/p>\n

Copywriter:<\/strong> Jurgen Verbiest<\/p>\n

Photographer:<\/strong> Antoine Melis<\/p>\n

Advertising Agency:<\/strong> JWT Brussels, Belgium<\/p>\n

Creative Director:<\/strong> Jean-Luc Walraff<\/p>\n

Art Director:<\/strong> C\u00c3\u00a9dric Minot<\/p>\n

Copywriter:<\/strong> Jurgen Verbiest<\/p>\n

Photographer:<\/strong> Antoine Melis \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

We have seen many advertising initiatives banking on the world cup football fever. Lynx did it Virgin Atlantic did it and Green Peace also did it. And, surpassing all of them, KitKat comes up with this clever ad.<\/p>\n

The ad shows a broken…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-926","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}