{"id":901,"date":"2010-07-13T11:43:33","date_gmt":"2010-07-13T11:43:33","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=901"},"modified":"2020-05-15T07:09:09","modified_gmt":"2020-05-15T07:09:09","slug":"world-s-smallest-brochure","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/world-s-smallest-brochure","title":{"rendered":"World\u2019s smallest brochure"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"university<\/p>\n

Well, this is a remarkably unique work. A small brochure, so small that you need a microscope to read it. Absurd? Well, there is a solid reason- the brochure\u00e2\u0080\u0099s aim was to attract more students to Molecular Biology and other nature science studies.<\/p>\n

The brochure, developed by Uncle Grey, was for University of Aarhus which had experienced a decline of students at the nature science studies. The brochure measured only 5 mm x 10 mm and the text was specially printed with an incredible point size of only 0.4. It was handed out to students at all major colleges.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The press release says- The brochure immediately became a collector\u00e2\u0080\u0099s item at college and was a major subject on the students Facebook college groups. But most importantly, the University of Aarhus experienced a 67% increase of applications for the Molecular Biology and other nature science studies.<\/em><\/p>\n

The brochure is the result of clever thinking. But its effectiveness is dubious. That\u00e2\u0080\u0099s why I wonder when they says about the 67% increase of applications for the Molecular Biology and other nature science studies<\/em>.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Uncle Grey, \u00c3\u0085rhus, Denmark<\/p>\n

Creative Directors: <\/strong>Michael Paterson, Jesper Hansen<\/p>\n

Art Directors:<\/strong> Morten Killerich, Jakob Nusbaum<\/p>\n

Account Manager:<\/strong> Jesper Kortegaard \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Well, this is a remarkably unique work. A small brochure, so small that you need a microscope to read it. Absurd? Well, there is a solid reason- the brochure\u00e2\u0080\u0099s aim was to attract more students to Molecular Biology and other nature science…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}