{"id":829,"date":"2010-07-22T15:13:21","date_gmt":"2010-07-22T15:13:21","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=829"},"modified":"2010-07-22T15:13:21","modified_gmt":"2010-07-22T15:13:21","slug":"if-you-don-t-do-the-dew","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/if-you-don-t-do-the-dew","title":{"rendered":"If you don\u2019t do the dew"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"mountain<\/p>\n

If you don\u00e2\u0080\u0099t do the dew, chances are that you will be like a grandma\/grandpa even at your young age. That is what this ridiculously funny print campaign for Mountain dew indicates in a light way. Agency behind this ostensibly light-hearted campaign is BBDO Shanghai, China.<\/p>\n

So, what we can see in those ads is the old 19-year-old Rita who didn\u00e2\u0080\u0099t do the dew. We can also see 18-year-old Tim didn\u00e2\u0080\u0099t do the dew. Both of them are so tired as they look like their parents.
\nThe execution is cheeky. Perhaps, cultural peculiarities too play a pivotal role in the actualization of such ideas. Chinese anti-domestic violent ads have usually more blood.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> BBDO Shanghai, China<\/p>\n

Executive Creative Directors: <\/strong>WF Leong, Andrew Lok<\/p>\n

Creative Directors: <\/strong>Andrew Lok, Alex Xie<\/p>\n

Art Directors: <\/strong>Alex Xie, WF Leong, Daniel Wang, Rain Yu<\/p>\n

Writers: <\/strong>Andrew Lok, Rain Yu<\/p>\n

Photographer:<\/strong> Jonathan Tay<\/p>\n

Agency Producer:<\/strong> Ivan Heng<\/p>\n

\"mountain \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

If you don\u00e2\u0080\u0099t do the dew, chances are that you will be like a grandma\/grandpa even at your young age. That is what this ridiculously funny print campaign for Mountain dew indicates in a light way. Agency behind this ostensibly light-hearted…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-829","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=829"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/829\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}