{"id":8168,"date":"2006-09-09T06:53:55","date_gmt":"2006-09-09T06:53:55","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=8168"},"modified":"2021-01-13T05:11:01","modified_gmt":"2021-01-13T05:11:01","slug":"how-to-use-videos-for-online-marketing","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/how-to-use-videos-for-online-marketing","title":{"rendered":"How To Use Videos for Online marketing"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n
\n
<\/b><\/span><\/div>\n<\/div>\n

In this age of YouTube<\/a>, MySpace<\/a>, Google Video<\/a> and scores of online video sites which are fueling a huge wave of user-generated content, one thing is obvious: we not want to be informed online but also entertained as well.<\/p>\n

Interactive agencies such as AKQA are using video snippets (remember, users don not like long videos)<\/strong> to attract their target market of young adults- that includes cartoons, and cute, graphical video games, among other things.<\/p>\n

Smart agencies know that the 30-second ad rule doesn’t work online. Make it shorter, if you can.<\/strong> Otherwise the user will move on.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

For the MTV Unplugged website, AKQA created a button rollover that opens a well-skinned video ad inside the pop-up. AKWA also created a Visa video ad which is integrated with the usual, static mobile phone graphic.<\/p>\n

\n
<\/b><\/span><\/div>\n<\/div>\n

Did you know that 50% of Ad agency Ogilvy’s clients are producing online videos this year?<\/strong><\/p>\n

Agencies are also creating viral videos<\/strong> to build buzz for clients’ brands.<\/p>\n

They are also using YouTube and like-themed sites. For example, the Wes Anderson Ogilvy-created ad for American Express was posted there.<\/p>\n

You can also use Youtube-like sites to get users to create ads<\/strong> for your brands. American Express’s “American Excess” Ad was user-created. \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

In this age of YouTube, MySpace, Google Video and scores of online video sites which are fueling a huge wave of user-generated content, one thing is obvious: we not want to be informed online but also entertained as well.<\/p>\n

Interactive agencies such…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-8168","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/8168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=8168"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/8168\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=8168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=8168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=8168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}