{"id":7681,"date":"2006-10-27T04:06:26","date_gmt":"2006-10-27T04:06:26","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=7681"},"modified":"2020-05-15T07:22:33","modified_gmt":"2020-05-15T07:22:33","slug":"wal-mart-severing-ties-with-existing-agencies-to-streamline-creative-account","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/wal-mart-severing-ties-with-existing-agencies-to-streamline-creative-account","title":{"rendered":"Wal-Mart severing ties with existing agencies to streamline creative account"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"wal<\/p>\n

Wal-Mart has reportedly severing ties with its longtime ad agency as the retailers thinks that the agency has not been effective to project the new image of Wal-Mart as a trend purveyor and a low-price operator. According to reports, Wal-Mart has already informed Omnicom Group<\/a> Inc.’s GSD&M in Austin, Texas that it would be no longer needed for service after January 31, next year. The incumbent agency has been working with Wal-Mart since 20 years.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

However, a major shuffle in the creative account of the retailer giant was always on the cards as it has already put another longtime agency, Bernstein-Rein Advertising Inc.<\/a>, based in Kansas City, on notice to be out of panel after January 2007.<\/p>\n

The retailer giant is yet to announce this development officially. However, few reports suggest that the company is likely to hand over its creative account to Draft FCG, a division of Interpublic Group and Aegis Group’s Carat USA<\/a>. However these developments are actually not shocking as the company has already been indicating that it is likely to review its half a billion ad strategy.<\/p>\n

Read \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Wal-Mart has reportedly severing ties with its longtime ad agency as the retailers thinks that the agency has not been effective to project the new image of Wal-Mart as a trend purveyor and a low-price operator. According to reports, Wal-Mart has..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-7681","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/7681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=7681"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/7681\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=7681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=7681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=7681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}