{"id":7617,"date":"2006-11-01T04:22:06","date_gmt":"2006-11-01T04:22:06","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=7617"},"modified":"2021-09-14T05:40:24","modified_gmt":"2021-09-14T05:40:24","slug":"nike-to-advertise-on-new-media-to-woo-young-buyers","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/nike-to-advertise-on-new-media-to-woo-young-buyers","title":{"rendered":"Nike to advertise on new media to woo young buyers"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n
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<\/b><\/span><\/div>\n<\/div>\n

Nike in its latest marketing offensive has decided to shift its focus on non-traditional media to promote its shoes and athletic apparel. The ad industry at present is busy experimenting new ways of advertising, which indicates towards new media and a shift of dependence from traditional media.<\/p>\n

In its forthcoming strategy Nike is continuing its association with the basketball star LeBron James<\/a> to promote its line of sneakers. The new campaign has been named, Nike Air Zoom IV and the campaign is scheduled to appear on a number of websites including sites of ESPN<\/a>, MTV <\/a>and NBA<\/a>. Further, the campaign will distribute 400,000 copies of DVDs about the making of shoe and the ad campaign.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The campaign is not restricted to new media as it includes traditional media as well such as TV commercial, print advertising and outdoor advertising.<\/p>\n

Excerpts from the Air Zoom LeBron IV Promo DVD<\/p>\n

\n
<\/b><\/span><\/div>\n<\/div>\n
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<\/b><\/span><\/div>\n<\/div>\n

Read \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Nike in its latest marketing offensive has decided to shift its focus on non-traditional media to promote its shoes and athletic apparel. The ad industry at present is busy experimenting new ways of advertising, which indicates towards new media…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-7617","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/7617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=7617"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/7617\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=7617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=7617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=7617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}