{"id":717,"date":"2010-08-05T08:23:19","date_gmt":"2010-08-05T08:23:19","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=717"},"modified":"2010-08-05T08:23:19","modified_gmt":"2010-08-05T08:23:19","slug":"voltaren-pain-relief-gel-silence-the-pain","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/voltaren-pain-relief-gel-silence-the-pain","title":{"rendered":"Voltaren pain relief gel: silence the pain"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"voltaren<\/p>\n

This is creativity. This is creativity, and this is creativity! in daily life, we see many ads that are interesting. But many of them lack the essential whiff of genuine creativity. This ad is an interestingly attractive example for something which originates from fresh idea.<\/p>\n

The print ad, developed by Saatchi & Saatchi<\/a>, Moscow, aims to promote Voltaren pain relief gel. The copy reads- silence the pain.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

What we see in the ad is email conversations which symbolically indicate the effect of pain on your bran. On one side, the insisting boss and equally insisting (though in a romantic way)wife ask you many things, but the left leg reminds you of its unbearable pain. The conversation continues, and the pain in the left leg remains adamant.<\/p>\n

Then the ad says- silence the pain<\/em>.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Saatchi & Saatchi<\/a>, Moscow, Russia<\/p>\n

Creative Director:<\/strong> Stuart Robinson<\/p>\n

Art Director:<\/strong> Maria Polovinkina<\/p>\n

Copywriter:<\/strong> Eugeniy Danilov<\/p>\n

Via: I believe in advertising <\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This is creativity. This is creativity, and this is creativity! in daily life, we see many ads that are interesting. But many of them lack the essential whiff of genuine creativity. This ad is an interestingly attractive example for something which…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-717","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=717"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/717\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}