{"id":703,"date":"2010-08-07T11:16:06","date_gmt":"2010-08-07T11:16:06","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=703"},"modified":"2010-08-07T11:16:06","modified_gmt":"2010-08-07T11:16:06","slug":"lose-the-weight-donate-the-pants","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/lose-the-weight-donate-the-pants","title":{"rendered":"Lose the weight. Donate the pants"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"ymca<\/p>\n

It is an example for a clever mutually rewarding advertising campaign. The campaign, on behalf of YMCA, was developed to create awareness about the fitness programs. So, they organized a \u00e2\u0080\u0098fatpants\u00e2\u0080\u0099 drive.<\/p>\n

As part of the drive, members were encouraged to donate their \u00e2\u0080\u0098fatpants\u00e2\u0080\u0099 after they lose weight, and donation boxes were placed in YMCA lobbies.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The donated pants were used in outdoor billboards for display( see image) The campaign was so successful that Macys and the Gap started offering Y members discounts on their next pair of pants. The pants collected were sent to the local Salvation Army.<\/p>\n

CREDITS<\/p>\n

Agency: <\/strong>Preston Kelly, Minneapolis, USA<\/p>\n

Creative Director: <\/strong>Chris Preston<\/p>\n

Art Director: <\/strong>Anne Taylor<\/p>\n

Copywriter: <\/strong>Brett Knutson<\/p>\n

Via: Adoholic <\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

It is an example for a clever mutually rewarding advertising campaign. The campaign, on behalf of YMCA, was developed to create awareness about the fitness programs. So, they organized a \u00e2\u0080\u0098fatpants\u00e2\u0080\u0099 drive.<\/p>\n

As part of the drive, members were..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=703"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/703\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}