{"id":4933,"date":"2007-09-07T20:35:54","date_gmt":"2007-09-07T20:35:54","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=4933"},"modified":"2020-05-15T07:15:38","modified_gmt":"2020-05-15T07:15:38","slug":"yahoo-plans-to-buy-another-ad-network-for-300-million","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/yahoo-plans-to-buy-another-ad-network-for-300-million","title":{"rendered":"Yahoo plans to buy another ad network for $300 Million"},"content":{"rendered":"<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Marketing.jpg\" alt=\"Dr Prem Digital Healthcare Marketing\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/yahoo-bluelithium_25.jpg\" alt=\"yahoo bluelithium\" title=\"yahoo bluelithium\" \/><\/p>\n<p><a href=\"https:\/\/www.yahoo.com\" target=\"_blank\" rel=\"noopener\">Yahoo<\/a> has reportedly assessing prospective to expand its brand advertising business by agreeing to acquire online ad network, <a href=\"https:\/\/www.bluelithium.com\/\" target=\"_blank\" rel=\"noopener\">BlueLithium<\/a>, the fifth-largest advertising network in the US, for about $300 million in cash. California based online advertising firm BlueLithium provides banner advertising on a network of about 1,000 websites. Consequently, the acquisition could be proved to a significant help to extend Yahoo&#8217;s ad reach as it persistently challenging its competitors <a href=\"https:\/\/www.google.com\" target=\"_blank\" rel=\"noopener\">Google Inc.<\/a> and <a href=\"https:\/\/www.microsoft.com\" target=\"_blank\" rel=\"noopener\">Microsoft Corp.&#8217;s<\/a> online ad offerings.<\/p><div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Web-Development.jpg\" alt=\"Dr Prem Web Design and Development\"><\/a>\n<\/div>\n\n<p>The acquisition is also expected to help Yahoo in its already successful brand advertising business with a better expertise in direct marketing. However, Yahoo has literally struggling over the past year, reporting substandard second-quarter financial results and a decrease in net income over the same period in 2006.<\/p>\n<p>Senior vice president of Yahoo Publisher Network, Todd Teresi, speaking over the deal has said, &#8216;the deal was the next step in Yahoo&#8217;s strategy to transform how advertisers connect with publishers.&#8217; Apart from this effort, Yahoo has recently acquired Right Media Exchange Inc. for about $700 million and upgraded its system for distributing ad links tied to search requests.<\/p>\n<p>The latest deal is expected to close at the end of the fourth quarter of 2007.<\/p>\n<p>Read<\/p>\n<p>Image    \t<\/p>\n<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Social-Media-Marketing.jpg\" alt=\"Dr Prem Healthcare Social Media Marketing\"><\/a>\r\n\r\n\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Yahoo has reportedly assessing prospective to expand its brand advertising business by agreeing to acquire online ad network, BlueLithium, the fifth-largest advertising network in the US, for about $300 million in cash. California based online&#8230;<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-4933","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/4933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=4933"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/4933\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=4933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=4933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=4933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}