{"id":4079,"date":"2008-08-23T09:51:20","date_gmt":"2008-08-23T09:51:20","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=4079"},"modified":"2020-06-28T18:14:54","modified_gmt":"2020-06-28T18:14:54","slug":"when-ads-go-wrong-a-not-so-fresh-mitsubishi-refrigerators-campaign","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/when-ads-go-wrong-a-not-so-fresh-mitsubishi-refrigerators-campaign","title":{"rendered":"When ads go wrong: A not so fresh Mitsubishi Refrigerators campaign"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"8484
\nOk so I know advertising thrives on the principal of making each ad as catchy and unique and memorable as possible. But sometimes it seems like agencies get just get too damn caught in the moment where an idea appeals to them neglecting whether the same idea will still be appealing in the long run. A great case in point would be this weird campaign here. Created for Mitsubishi Refrigerators by Malaysian agency Lins Advertising & Marketing, the whole idea behind the campaign is conveyed through the tagline \u00e2\u0080\u009ckeep them fresh, not miserable.\u00e2\u0080\u009d The sad part however is that watching faceless veggies, fruits and eggs sit around in ungodly white and pristine environment with apparel and accessories generally associated with punk rockers, construction workers and the regular Joes working for\/with a corporate mass production brand just doesn\u00e2\u0080\u0099t make much sense and doesn\u00e2\u0080\u0099t necessarily convey the idea of \u00e2\u0080\u009cbeing alive\u00e2\u0080\u009d per se!<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Source: Scary Ideas \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Ok so I know advertising thrives on the principal of making each ad as catchy and unique and memorable as possible. But sometimes it seems like agencies get just get too damn caught in the moment where an idea appeals to them neglecting whether the…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-4079","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/4079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=4079"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/4079\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=4079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=4079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=4079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}