{"id":4029,"date":"2008-09-18T13:57:49","date_gmt":"2008-09-18T13:57:49","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=4029"},"modified":"2008-09-18T13:57:49","modified_gmt":"2008-09-18T13:57:49","slug":"microsoft-all-set-to-respond-to-apples-i-am-a-pc-ridicule","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/microsoft-all-set-to-respond-to-apples-i-am-a-pc-ridicule","title":{"rendered":"Microsoft all set to respond to Apple’s ‘I am a PC’ ridicule"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"18adco2<\/p>\n

There is a brand war being waged by two Titans – one factually stronger than the other. So, when the first shot was fired by the more powerful Apple, Microsoft bore the brunt, silently but in a state of diligent preparation for a perfectly timed retaliation. Microsoft’s image had been all but ground to dust after Apple launched its “I am a PC” satiric take on its competitor’s caption. Now, Microsoft has finally decided to speak out with a $300 million voice, an effort that could have a two-pronged effect. First, Microsoft expects to salvage its lost pride and second, it intends to give Apple an arm-twister. The campaign – “Windows. Life without Walls” – would redefine the brand’s positioning and also take a dig at Apple’s campaign by introducing a John Hodgman look-alike engineer echoing the words “Hello, I\u00e2\u0080\u0099m a PC and I\u00e2\u0080\u0099ve been made into a stereotype.\u00e2\u0080\u009d For the audience, there is some respite. Bill Gates and Seinfeld will finally move out and give way to a bigger, more exciting battle.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Source: NY Times<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

There is a brand war being waged by two Titans – one factually stronger than the other. So, when the first shot was fired by the more powerful Apple, Microsoft bore the brunt, silently but in a state of diligent preparation for a perfectly timed…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-4029","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/4029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=4029"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/4029\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=4029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=4029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=4029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}