{"id":3917,"date":"2009-03-28T09:48:58","date_gmt":"2009-03-28T09:48:58","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3917"},"modified":"2009-03-28T09:48:58","modified_gmt":"2009-03-28T09:48:58","slug":"levis-flirting-with-fantasy","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/levis-flirting-with-fantasy","title":{"rendered":"Levis: flirting with fantasy"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"levislatte\"
\nWho do you want to unbutton? The new campaign by BBH Singapore for Levis, presents this sensuous question, and interesting answers from Levis-clad persons. \u00e2\u0080\u0098The boy who makes my morning latte\u00e2\u0080\u0099 says the blonde girl.\u00e2\u0080\u0099 My old babysitter\u00e2\u0080\u0099 says one fellow. \u00e2\u0080\u0098Pierced tongue, fifth row\u00e2\u0080\u0099 says another one.<\/p>\n

Some brands need to set in the background of a particular culture, which is real or perceived. Or, it is supposed to be so. (like the Axe effect). So, Levis ads are presented with a culture in which you can have fun with the boy who makes your morning latte or your babysitter. Levis ads present a \u00e2\u0080\u0098colourful\u00e2\u0080\u0099 culture, where traditional values get the least care. But, this strategy always seems to be effective for this kind of brands.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Because, deep in the jungle of corporate consumer psyche, there are wild whims and fancies. Levis successfully provokes them, and tries to achieve the selling-aim.<\/p>\n

Anyway, who do you want to unbutton?<\/p>\n

Credits:<\/p>\n

Advertising Agency: BBH Singapore<\/p>\n

Executive Creative Director: Steve Elrick<\/p>\n

Creative Director \/ Copywriter: Todd Waldron<\/p>\n

Photographer: Mark Seliger<\/p>\n

Art Directors: Hoon Pin Kek, Scott McClelland<\/p>\n

Copywriter: Douglas Hamilton<\/p>\n

Agency Producers: Rebecca So, Michelle Tan<\/p>\n

Account Planner: Gwen Raillard<\/p>\n

Print Production: Asmanic Yang<\/p>\n

Account Team: Frances Great, Eugenie Yeo, Lesley-Anne John<\/p>\n

Via: Ads of the world<\/a>
\n\"levisbabysitter\"<\/p>\n

\"levispierced\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Who do you want to unbutton? The new campaign by BBH Singapore for Levis, presents this sensuous question, and interesting answers from Levis-clad persons. \u00e2\u0080\u0098The boy who makes my morning latte\u00e2\u0080\u0099 says the blonde girl.\u00e2\u0080\u0099 My old babysitter\u00e2\u0080\u0099 says one..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3917","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3917"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3917\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}