{"id":3913,"date":"2009-03-30T16:52:08","date_gmt":"2009-03-30T16:52:08","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3913"},"modified":"2009-03-30T16:52:08","modified_gmt":"2009-03-30T16:52:08","slug":"mtv-switch-campaign-incredibly-believable","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/mtv-switch-campaign-incredibly-believable","title":{"rendered":"MTV Switch campaign: Incredibly believable"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n
\n
<\/b><\/span><\/div>\n<\/div>\n

It is good to watch when MTV, one of the large TV networks, launches a campaign for creating awareness on environment. MTV Switch, the campaign created to help slow down the acceleration of global warming, can be said effective, owing to its fresh approach to the subject.<\/p>\n

MTV Switch campaign tries to create something positive out of negative situations. Two negative situations are depicted in these ads which are displayed here. With a message- \u00e2\u0080\u0098Even the worst person in this world needs the world.\u00e2\u0080\u0099 In the first situation there is this mean, apathetic boss who belongs to the group of men\/women that all the employees in this world would like to hate. But at the end of the ad, we can see he leaves his office in his bicycle. In the second ad, two burglars enter a house and steals valuables, cheating a poor granny. But, the burglar does not forget to close the water tap.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

These incidents are naturally incredible. But the campaign makes it believable. Watching these videos, we can\u00e2\u0080\u0099t help but laud the perfect execution of these ads at all levels and silently say \u00e2\u0080\u0098kudos\u00e2\u0080\u0099.<\/p>\n

Credits:<\/p>\n

Advertising Agency: Leo Burnett Argentina, Buenos Aires, Argentina<\/p>\n

Chief Creative Directors: Seto Olivieri, Pablo Capara<\/p>\n

Creative Directors: Luis Sanchez Zinny, Carmelo Maselli<\/p>\n

Agency Producer: Nano Tidone<\/p>\n

Agency Production: Federico Puricelli<\/p>\n

Production Co.: Argentina Cine<\/p>\n

Film Directors: Augusto Gim\u00c3\u00a9nez Zapiola, Rafael Lopez Saubidet<\/p>\n

Executive Producer: Marcos Landajo<\/p>\n

Producers: Carolina Pena, Florencia Foscaldi<\/p>\n

Photographer: Julian Mex Ledesma<\/p>\n

Art Director: Nicol\u00c3\u00a1s Scabini<\/p>\n

Wardrobe Stylist: Marcela Rubini<\/p>\n

Post Production: Che Revolution Post<\/p>\n

Post Prod Coord.: Aldo Ferrari<\/p>\n

Editor: Roy<\/p>\n

Sound: La Casa Post Sound<\/p>\n

Via: Ads of the world<\/a><\/p>\n

\n
<\/b><\/span><\/div>\n<\/div>\n
\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

It is good to watch when MTV, one of the large TV networks, launches a campaign for creating awareness on environment. MTV Switch, the campaign created to help slow down the acceleration of global warming, can be said effective, owing to its fresh…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3913","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3913"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3913\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}