{"id":3901,"date":"2009-04-03T10:24:05","date_gmt":"2009-04-03T10:24:05","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3901"},"modified":"2009-04-03T10:24:05","modified_gmt":"2009-04-03T10:24:05","slug":"roche-simple-and-effective","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/roche-simple-and-effective","title":{"rendered":"Roche: Simple and effective"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"rocheball\"<\/p>\n

Portugal carries a painful record of having the highest number of casualties due to breast cancer among the European countries. As an all out war against this threat, a new outdoor campaign, spearheaded by McCann Erickson, has been shaped in a simple effective way. They went down with this campaign to the streets, hospitals, companies and theme related events.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

This simple, effective and comparatively low-cost scheme was focused to raise women\u00e2\u0080\u0099s awareness about the importance of self-exams and thus help them detect breast nodules or lumps with the help of an anti-stress ball created by the agency. Women can conduct self exams, squeezing the ball to her breasts. \u00e2\u0080\u009cYou don\u00e2\u0080\u0099t see breast cancer. You feel it. Do the self-exam\u00e2\u0080\u009d. That is exactly the message which the agency rightly conveys. About 50,000 balls and a flyer – explaining the correct way of doing the self-exams were distributed to women. This awareness programme was proved very effective in the early detection of breast cancer.<\/p>\n

This is a fine example for social awareness campaign.<\/p>\n

Credits: Advertising Agency: McCann Erickson, Portugal<\/p>\n

Chief Creative Officer: Pedro Pina<\/p>\n

Executive Creative Director: Jo\u00c3\u00a3o Taveira<\/p>\n

Copywriter: Emerson Braga<\/p>\n

Art Directors: Andr\u00c3\u00a9 Lopes, Rita Andrade<\/p>\n

Account Supervisor: S\u00c3\u00b4nia Correia<\/p>\n

Producer: Rui Paz<\/p>\n

via: I believe in advertising<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Portugal carries a painful record of having the highest number of casualties due to breast cancer among the European countries. As an all out war against this threat, a new outdoor campaign, spearheaded by McCann Erickson, has been shaped in a simple.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3901","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3901"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3901\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}