{"id":3897,"date":"2009-04-03T10:56:23","date_gmt":"2009-04-03T10:56:23","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3897"},"modified":"2009-04-03T10:56:23","modified_gmt":"2009-04-03T10:56:23","slug":"a-naughty-campaign-for-getty-images","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/a-naughty-campaign-for-getty-images","title":{"rendered":"A naughty campaign for Getty images"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"getty4\"
\nWhen you search for images using the keyword \u00e2\u0080\u0098blow\u00e2\u0080\u0099 what will you get? See the above ad. Of course, this is an interesting, naughty campaign for getty images by Rediffusion Y&R, Mumbai. What the campaign tries to suggest is that you get all possible results for your search. So, when you search \u00e2\u0080\u0098blow\u00e2\u0080\u0099, you get all the images that are connected to that word.<\/p>\n

The campaign plays fun with other keywords like crack, bush and pot. When you search with these keywords, the campaign says that Getty images will provide you with all possible image results. The campaign is a puzzle because the keyword for the search is not included in the ads, leaving it to the imagination of the viewers.<\/p>\n

Agreed. These ads are hilarious and grab our attention.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

But, this campaign unwittingly communicates a wrong idea. If I want definite result for my search, all I am going to get is a bunch of varied results? I can\u00e2\u0080\u0099t help but laugh if I am getting results like this when I am searching for \u00e2\u0080\u0098bush\u00e2\u0080\u0099.<\/p>\n

Credits:<\/p>\n

Advertising Agency: Rediffusion Y&R, Mumbai, India<\/p>\n

Creative Directors: Sagar Mahabaleshwarkar, Ramanuj Shastry, Rahul Mathew<\/p>\n

Art Director: Meghana Ogale<\/p>\n

Copywriter: Karan Amin<\/p>\n

Account Director: Trayambak Dasgupta<\/p>\n

Via: Ads of the world<\/a>
\n\"getty1\"<\/p>\n

\"getty3\"<\/p>\n

\"getty2\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

When you search for images using the keyword \u00e2\u0080\u0098blow\u00e2\u0080\u0099 what will you get? See the above ad. Of course, this is an interesting, naughty campaign for getty images by Rediffusion Y&R, Mumbai. What the campaign tries to suggest is that you get all…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3897","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3897"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3897\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}