{"id":3793,"date":"2009-05-08T07:03:01","date_gmt":"2009-05-08T07:03:01","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3793"},"modified":"2009-05-08T07:03:01","modified_gmt":"2009-05-08T07:03:01","slug":"anyway-wear-helmets","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/anyway-wear-helmets","title":{"rendered":"Anyway, wear helmets"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"girl<\/p>\n

This is a campaign by the traffic department of Warsaw metropolitan police, to enlighten the bikers about the need for wearing helmets. \u00e2\u0080\u0098Thinking saves lives\u00e2\u0080\u0099 is the caption. An excellent illustration supports this copy and concept.<\/p>\n

The ads show the bikers falling and about to hit their heads into the road. Then, an empy thought bubble is shown over their heads, denoting the idea that some kind of sensible thinking from their part can save their life. The thought is, apparently- wear a helment.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Nice, simple campaign. However, with some viewers, let me express a humble suggestion. Instead of an empty thought bubble, there could have been a thought- like, \u00e2\u0080\u0098wear a helmet\u00e2\u0080\u0099.<\/p>\n

May be it is implied here. May be we are wrong.<\/p>\n

Credits:<\/p>\n

Advertising Agency: McCann Erickson Polska, Warsaw, Poland<\/p>\n

Creative Director: Teresa Biernacka<\/p>\n

Art Directors \/ Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska<\/p>\n

Illustrator: Krzysztof Ostrowski<\/p>\n

Account Managers: Mikolaj Dragovic, Anna Stawska<\/p>\n

Via: Ads of the world<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This is a campaign by the traffic department of Warsaw metropolitan police, to enlighten the bikers about the need for wearing helmets. \u00e2\u0080\u0098Thinking saves lives\u00e2\u0080\u0099 is the caption. An excellent illustration supports this copy and concept.<\/p>\n

The ads…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3793","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3793"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3793\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}