{"id":3777,"date":"2009-05-15T16:44:53","date_gmt":"2009-05-15T16:44:53","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3777"},"modified":"2021-05-10T09:43:38","modified_gmt":"2021-05-10T09:43:38","slug":"the-london-evening-standard-campaign-and-confession","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/the-london-evening-standard-campaign-and-confession","title":{"rendered":"The London Evening Standard: campaign and confession"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

Image via
\n\"standardnew\"<\/p>\n

In London, a 181 year old news paper, in its new campaign, has opened a can of apologies. The Evening Standard is all set to retain its readership with a lot of apologies on its relaunch. \u00e2\u0080\u009cSorry for losing touch.\u00e2\u0080\u009d The newspaper confesses. Sorry for being negative, sorry for taking you for granted, sorry for being complacent, sorry for being predictable-these are other slogans in the campaign.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The \u00e2\u0080\u0098sorry campaign\u00e2\u0080\u0099 comes in response to the market research commissioned by the newspaper\u00e2\u0080\u0099s new editor, Geordie Greig. The research found that Londoners felt the paper was too negative and did not meet the capital\u00e2\u0080\u0099s needs.<\/p>\n

The newspaper is under the new management as Russian tycoon and former KGB agent Alexander Lebedev bought the loss-making Standard from the Daily Mail and General Trust.<\/p>\n

Via: Reuters Blogs \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Image via<\/p>\n

In London, a 181 year old news paper, in its new campaign, has opened a can of apologies. The Evening Standard is all set to retain its readership with a lot of apologies on its relaunch. \u00e2\u0080\u009cSorry for losing touch.\u00e2\u0080\u009d The newspaper…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3777","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3777"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3777\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}