{"id":3775,"date":"2009-05-15T17:02:50","date_gmt":"2009-05-15T17:02:50","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3775"},"modified":"2009-05-15T17:02:50","modified_gmt":"2009-05-15T17:02:50","slug":"unicef-be-a-mom-for-a-moment","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/unicef-be-a-mom-for-a-moment","title":{"rendered":"UNICEF: be a mom for a moment"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"mom<\/p>\n

This advertisement for UNICEF childcare mission created by Taivas, Helsinki, is a copy-oriented one. The ad tries to touch our hearts, inviting the need for care of the hapless children who are alone in this world. It says that motherhood is not biology but a state of mind. Anyone can be a Mom for a moment regardless of gender, race or social status.<\/p>\n

The lengthy copy is displayed as a mother\u00e2\u0080\u0099s image. It makes us know UNICEF\u00e2\u0080\u0099s efforts to look after the destitute children\u00e2\u0080\u0099s basic needs, health, alimentation, education and basic security.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The copy has a heart. But some minor mistakes in the copy distract the attention and shatter the impact. (When he closes his eyes, he remembers his mothers<\/em> face. He hopes that in the morning when we wakes up<\/em>, Mommy will be back.)<\/p>\n

Credits:<\/p>\n

Advertising Agency: Taivas, Helsinki, Finland<\/p>\n

Art Directors: Jyri Niemi, Anna-Mia Alanko<\/p>\n

Copywriter: Adele Enersen<\/p>\n

Graphic Designer: Fredrik St\u00c3\u00bcrmer<\/p>\n

Account Supervisors: Heini H\u00c3\u00a4yrinen, Joanna Kokonm\u00c3\u00a4ki<\/p>\n

Via: Ads of the world<\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This advertisement for UNICEF childcare mission created by Taivas, Helsinki, is a copy-oriented one. The ad tries to touch our hearts, inviting the need for care of the hapless children who are alone in this world. It says that motherhood is not…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3775","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3775"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3775\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}