{"id":3735,"date":"2009-05-21T16:49:10","date_gmt":"2009-05-21T16:49:10","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3735"},"modified":"2009-05-21T16:49:10","modified_gmt":"2009-05-21T16:49:10","slug":"be-the-root","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/be-the-root","title":{"rendered":"Be the root"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"imag2\"<\/p>\n

When you see an ad, if it succeeds to grab your attention and arouse your curiosity, it fulfils the primary duty of brand creation. Even if an ad has an outstanding idea, if it fails to grab the attention of the viewers, it fails at the first stage.<\/p>\n

These ads for evergreen.ca exhibits this good trait- the ability to attract the attention. We will naturally be compelled to have a look at the ads to know what they mean. A plant is drawn and a head is portrayed as its roots. The copy says- \u00e2\u0080\u009cBe the root. Nature in the city begins with all of us. The harder we try, the more it will thrive. We need your help. Visit evergreen.ca.\u00e2\u0080\u009d<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The design supports the concept and copy, in a way to grab the attention of the targeted audience. But having the ability to attract the glimpses doesn\u00e2\u0080\u0099t mean that it is an outstanding ad. Being a social oriented ad, it should go beyond and move the target audience.<\/p>\n

Credits:<\/p>\n

Advertising Agency: zig<\/p>\n

Creative Director: Martin Beauvais<\/p>\n

Art Director: Mark Puchala<\/p>\n

Copywriter: Geoff Morgan<\/p>\n

Planner: James Powell<\/p>\n

Team Leader \/ Agency Producer: Christine Harron<\/p>\n

Print Producers: Jen Dark, Darcy Paniccia<\/p>\n

Photographer: Matt Barnes, Westside Studios<\/p>\n

Film House: 247 Integrated\/zig<\/p>\n

Retouchers: Matt Barnes, Jeremy Thompson<\/p>\n

Via: Ads of the world<\/a><\/p>\n

\"image1\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

When you see an ad, if it succeeds to grab your attention and arouse your curiosity, it fulfils the primary duty of brand creation. Even if an ad has an outstanding idea, if it fails to grab the attention of the viewers, it fails at the first stage…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3735","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3735"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3735\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}