{"id":3733,"date":"2009-05-21T17:01:15","date_gmt":"2009-05-21T17:01:15","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3733"},"modified":"2009-05-21T17:01:15","modified_gmt":"2009-05-21T17:01:15","slug":"alexander-forbes-fear","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/alexander-forbes-fear","title":{"rendered":"Alexander Forbes: fear"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img1\"<\/p>\n

There are many types of phobias in this world. Fear of \u00e2\u0080\u0098this\u00e2\u0080\u0099, fear of \u00e2\u0080\u0098that\u00e2\u0080\u0099 and fear of \u00e2\u0080\u0098so and so\u00e2\u0080\u0099. In fact, we all are actually born with some kind of phobias. Alexander Forbes, in its campaign, makes use of these kind of phobias.<\/p>\n

The concept is fitting, since insurance is directly or indirectly connected with fear. But whether this concept can awaken the fear factor, is dubious. The campaign deals with three phobias- Chlorophobia (the fear of the color blue), Chronophobia(the fear of time) and Papyrophobia(the fear of papers).<\/p>\n

Having introduced these phobias, the campaign says- \u00e2\u0080\u0098There are lots of things to be scared of. Insurance needn’t be one of them.\u00e2\u0080\u0099<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Well, sometimes we fear insurance agents, and try to evade whenever we see them. I don\u00e2\u0080\u0099t know whether there is any such phobia scientifically accepted with a curios name, to say, ‘Insurophobia’.<\/p>\n

Anyway, one noteworthy feature of these ads is its illustration which has been done marvelously in order to support the nice concept.<\/p>\n

Credits:<\/p>\n

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa<\/p>\n

Executive Creative Director: Stephen Burke<\/p>\n

Creative Director: Wallace Seggie<\/p>\n

Art Director: Riaan van Wyk<\/p>\n

Photographer: Barry White<\/p>\n

Copywriter: Jed Dawson<\/p>\n

Via: Ads of the world<\/a><\/p>\n

\"img2\"<\/p>\n

\"img3\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

There are many types of phobias in this world. Fear of \u00e2\u0080\u0098this\u00e2\u0080\u0099, fear of \u00e2\u0080\u0098that\u00e2\u0080\u0099 and fear of \u00e2\u0080\u0098so and so\u00e2\u0080\u0099. In fact, we all are actually born with some kind of phobias. Alexander Forbes, in its campaign, makes use of these kind of…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3733","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3733"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3733\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}