{"id":3615,"date":"2009-06-07T05:45:33","date_gmt":"2009-06-07T05:45:33","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3615"},"modified":"2009-06-07T05:45:33","modified_gmt":"2009-06-07T05:45:33","slug":"an-interactive-creative","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/an-interactive-creative","title":{"rendered":"An interactive creative"},"content":{"rendered":"<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Marketing.jpg\" alt=\"Dr Prem Digital Healthcare Marketing\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/img1_Gi4hU_22619.jpg\" alt=\"img1\" title=\"img1\" \/><\/p>\n<p>Earlier, we have seen the creative work for <a href=\"https:\/\/www.adpunch.org\/entry\/rain-rain-come-again\/\" target=\"_blank\" rel=\"noopener\">Calvin Klein<\/a>, which banks on weather, and here is another one that effectively interacts with the readers. Here, this magazine insert is also depended upon the weather and it interacts with the viewers effectively.<\/p>\n<p>This interactive creative for Sundown Solar protection has been developed by DDB, Brazil. The ad invites the readers to test the effectiveness of the product, in an interactive way. The image shows who uses and who doesn\u00e2\u0080\u0099t use sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn\u00e2\u0080\u0099t use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.<\/p><div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Web-Development.jpg\" alt=\"Dr Prem Web Design and Development\"><\/a>\n<\/div>\n\n<p>Credits:<\/p>\n<p>Advertising Agency: DDB, Brazil<\/p>\n<p>Creative Directors: Rodrigo Almeida, Renata Florio, J\u00c3\u00balio Andery, Rodolfo Sampaio, S\u00c3\u00a9rgio Valente<\/p>\n<p>Copywriter: Geraldo Gon\u00c3\u00a7alves<\/p>\n<p>Art Director: Markus Correa<\/p>\n<p>Photographers: Rodrigo Ribeiro, S\u00c3\u00a9rgio Prado<\/p>\n<p>Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella<\/p>\n<p>Account Director: Andr\u00c3\u00a9 Silveira<\/p>\n<p>Via: <a href=\"https:\/\/www.ibelieveinadv.com\/2009\/05\/sundown-solar-protection-sob-o-sol\/\" target=\"_blank\" rel=\"noopener\">I believe in advertising<\/a>    \t<\/p>\n<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Social-Media-Marketing.jpg\" alt=\"Dr Prem Healthcare Social Media Marketing\"><\/a>\r\n\r\n\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Earlier, we have seen the creative work for Calvin Klein, which banks on weather, and here is another one that effectively interacts with the readers. Here, this magazine insert is also depended upon the weather and it interacts with the viewers&#8230;<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3615","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3615"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3615\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}