{"id":3557,"date":"2009-06-14T08:28:06","date_gmt":"2009-06-14T08:28:06","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3557"},"modified":"2009-06-14T08:28:06","modified_gmt":"2009-06-14T08:28:06","slug":"gain-detergent-hidden-message","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/gain-detergent-hidden-message","title":{"rendered":"Gain detergent: \u2018hidden\u2019 message"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img3\"<\/p>\n

This campaign for Gain detergent, created by Leo Burnett, Toronto, carries a \u00e2\u0080\u0098hidden\u00e2\u0080\u0099 message. That means, you have to look twice (or, more times) to get the meaning. The ads show people whose clothes are washed with gain detergent. If we look again, we can see someone closely sticking to them from behind, enticed by the fresh smell.<\/p>\n

In these ads, people are standing at the airport, art gallery and subway stations. An empty atmosphere makes them resemble to scenes from a horror movie. Where are all the other people? The copy reads- it smells that good.<\/em> How?<\/p>\n

Will the customer show the patience to sniff out the message?<\/p>\n

Credits:<\/strong><\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Advertising Agency:<\/strong> Leo Burnett <\/a>Toronto, Canada<\/p>\n

Chief Creative Officer:<\/strong> Judy John<\/p>\n

Creative Directors:<\/strong> Heather Chambers, Israel Diaz<\/p>\n

Art Directors:<\/strong> Anthony Chelvanathan, Israel Diaz<\/p>\n

Copywriter:<\/strong> Steve Persico<\/p>\n

Designer:<\/strong> Natalia Grosner<\/p>\n

Photographer:<\/strong> Mark Zibert<\/p>\n

Art Buyer:<\/strong> Heather Morton<\/p>\n

Via: Ads of the world<\/a><\/p>\n

\"img2\"<\/p>\n

\"img1\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This campaign for Gain detergent, created by Leo Burnett, Toronto, carries a \u00e2\u0080\u0098hidden\u00e2\u0080\u0099 message. That means, you have to look twice (or, more times) to get the meaning. The ads show people whose clothes are washed with gain detergent. If we look…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3557","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3557"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3557\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}