{"id":3531,"date":"2009-06-24T13:40:49","date_gmt":"2009-06-24T13:40:49","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3531"},"modified":"2009-06-24T13:40:49","modified_gmt":"2009-06-24T13:40:49","slug":"concept-not-found","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/concept-not-found","title":{"rendered":"Concept not found"},"content":{"rendered":"<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Marketing.jpg\" alt=\"Dr Prem Digital Healthcare Marketing\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/img1_uHZIe_22619.gif\" alt=\"img1\" title=\"img1\" \/><\/p>\n<p>Earlier we have seen an interesting <a href=\"https:\/\/www.adpunch.org\/entry\/a-naughty-campaign-for-getty-images\/\" target=\"_blank\" rel=\"noopener\">campaign for Getty<\/a>, using keywords. Now, here is another campaign for getty, an old wine in a not-so-new bottle.<\/p>\n<p>The ads show image results for the key words \u00e2\u0080\u0098image not found\u00e2\u0080\u0099 and \u00e2\u0080\u0098zero images found\u00e2\u0080\u0099. Though these keywords are meaningless, several results are shown in the ads.<\/p>\n<p>Though the search is over, the concept is not clear. The creators apparently seem to be indicating that at Getty, your search won\u00e2\u0080\u0099t go unanswered. But, what is the unique quality of Getty? Will it give accurate and prompt results, as any user expects naturally?<\/p><div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Web-Development.jpg\" alt=\"Dr Prem Web Design and Development\"><\/a>\n<\/div>\n\n<p>The problem with these kinds of keyword based concept is that they lack an element of sincerity. For example, if we search with the above key words that are shown in the ads, we will get zero results. Why can\u00e2\u0080\u0099t they present a sincere, interesting quality of the brand?<\/p>\n<p>Credits:<\/p>\n<p><strong>Advertising Agency:<\/strong> Mudra Communications, Mumbai, India<\/p>\n<p><strong>Chief Creative Officer:<\/strong> Bobby Pawar<\/p>\n<p><strong>Creative Directors:<\/strong> Varun Mehta, Mahendra Bheda<\/p>\n<p><strong>Art Director:<\/strong> Amol Dahanukar<\/p>\n<p><strong>Copywriter:<\/strong> Pranav Harihar Sharma<\/p>\n<p>Via: <a href=\"https:\/\/adsoftheworld.com\/media\/print\/getty_images_image_not_found?size=_original\" target=\"_blank\" rel=\"noopener\">Ads of the world<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.adpunch.org\/wp-content\/uploads\/2012\/07\/img2_SqlJQ_22619.gif\" alt=\"img2\" title=\"img2\" \/>    \t<\/p>\n<div class=\"cb7893cca652c40442fc9786b3b91706\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/contact\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/digital-marketing\/wp-content\/uploads\/sites\/28\/2022\/11\/Dr-Prem-Digital-Healthcare-Social-Media-Marketing.jpg\" alt=\"Dr Prem Healthcare Social Media Marketing\"><\/a>\r\n\r\n\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Earlier we have seen an interesting campaign for Getty, using keywords. Now, here is another campaign for getty, an old wine in a not-so-new bottle.<\/p>\n<p>The ads show image results for the key words \u00e2\u0080\u0098image not found\u00e2\u0080\u0099 and \u00e2\u0080\u0098zero images found\u00e2\u0080\u0099&#8230;.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3531","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3531"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3531\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}