{"id":3513,"date":"2009-06-28T17:55:05","date_gmt":"2009-06-28T17:55:05","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3513"},"modified":"2021-03-08T05:01:05","modified_gmt":"2021-03-08T05:01:05","slug":"don-t-drop-your-contacts","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/don-t-drop-your-contacts","title":{"rendered":"Don\u2019t drop your contacts"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"airtel<\/p>\n

This ad for Airtel, developed by Rediffusion Y&R Gurgaon, India, carries a clear concept to convey the message. The target of the ad is to tell the customers about Airtel\u00e2\u0080\u0099s backup facility. That target is effectively achieved through the clever concept.<\/p>\n

The ad shows a view from the top of a building and the copy reads- don\u00e2\u0080\u0099t lose your contacts when you drop your phone. Below, people (your contacts) are shown in a dropped, lost condition. The image itself is enough to convey the importance of backup facility in mobile phones.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Credits:<\/strong><\/p>\n

Agency:<\/strong> Rediffusion Y&R Gurgaon, India<\/p>\n

Chief Creative Officer:<\/strong> Ramanuj Shastry\/Sagar Mahabaleshwarkar<\/p>\n

Executive Creative Director:<\/strong> Jaideep Mahajan\/Deepesh Jha<\/p>\n

Creative Director:<\/strong> Jaideep Mahajan\/Deepesh Jha<\/p>\n

Copywriter:<\/strong> Deepesh Jha\/Megha Dutta<\/p>\n

Art Director:<\/strong> Jaideep Mahajan\/Shameem Mohammad\/Anunay Rai<\/p>\n

Photographer:<\/strong> Tarun Vishwa<\/p>\n

Advertiser\u00e2\u0080\u0099s Supervisor:<\/strong> Navin Shenoy<\/p>\n

Account Supervisor:<\/strong> Jaideep Mahajan<\/p>\n

Via: adoholic \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This ad for Airtel, developed by Rediffusion Y&R Gurgaon, India, carries a clear concept to convey the message. The target of the ad is to tell the customers about Airtel\u00e2\u0080\u0099s backup facility. That target is effectively achieved through the clever…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3513","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3513"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3513\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}