{"id":3477,"date":"2009-07-06T14:26:30","date_gmt":"2009-07-06T14:26:30","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=3477"},"modified":"2009-07-06T14:26:30","modified_gmt":"2009-07-06T14:26:30","slug":"the-bleeding-billboard","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/the-bleeding-billboard","title":{"rendered":"The bleeding billboard"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"img\"<\/p>\n

Easter is traditionally the worst time of year for road accidents in New Zealand. The reason is the holiday rush combined with the first heavy rain after summer. PAPAKURA & FRANKLIN DISTRICT COUNCIL decided to give some safe-driving lessons to the kiwis through some attractive-turned-scary roadside billboards.<\/p>\n

Auckland ad agency Colenso BBDO created three roadside billboards in the area featuring attractive-looking youngsters. But, when rain comes everything changes.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The posters were up for almost 3 weeks before the rains came. When rain comes they bleed. And when the sun shines they return to beautiful portraits to remind people to \u00e2\u0080\u009cdrive to the conditions\u00e2\u0080\u0099\u00e2\u0080\u0099<\/p>\n

Credits:<\/strong><\/p>\n

Design\/Advertising Agency:<\/strong> COLENSO BBDO Auckland, NEW ZEALAND<\/p>\n

Executive Creative Director:<\/strong> Nick Worthington<\/p>\n

Copywriter :<\/strong> Nick Worthington<\/p>\n

Art Director :<\/strong> Emmanuel Bougneres<\/p>\n

Account Director :<\/strong> Scott Coldham<\/p>\n

Account Manager :<\/strong> Janelle Van Wonderen<\/p>\n

Producer :<\/strong> Paul Courtney<\/p>\n

Production Company :<\/strong> Greg Skinner<\/p>\n

Photographer :<\/strong> Steven Boniface \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Easter is traditionally the worst time of year for road accidents in New Zealand. The reason is the holiday rush combined with the first heavy rain after summer. PAPAKURA & FRANKLIN DISTRICT COUNCIL decided to give some safe-driving lessons to the…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-3477","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=3477"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/3477\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=3477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=3477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=3477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}